GreenMark in the News

MINNEAPOLIS - July 22, 2010 - GreenMark’s mission is to put sports organizations in touch with green businesses to create sponsorships. GreenMark, which also counts the Boston Red Sox and San Francisco 49ers as clients, connected a company that specializes in clean-water innovation, Pentair, with the Twins to implement the rainwater recycling system for Target Field.

MINNEAPOLIS - July 22, 2010 - GreenMark’s mission is to put sports organizations in touch with green businesses to create sponsorships. GreenMark, which also counts the Boston Red Sox and San Francisco 49ers as clients, connected a company that specializes in clean-water innovation, Pentair, with the Twins to implement the rainwater recycling system for Target Field.

MINNEAPOLIS - June 22, 2010 - Opening day for the Minnesota Twins brought much praise for the environmentally friendly features that Mark Andrew’s firm helped to negotiate for Target Field.

MINNEAPOLIS - May 26, 2010 - Andrew is developing a niche in the expanding "green sponsorship" field, and it was announced today that his Minneapolis-based firm, GreenMark, will be the Red Sox agency to "handle all aspects of green sponsorship — development, strategy, sales and activation planning — at Fenway Park."

MINNEAPOLIS - May 26, 2010 - The Boston Red Sox have appointed GreenMark as the team's green sponsorship agency. Minnesota-based GreenMark says it specializes in "environmental sports marketing," and its relationship with the Red Sox calls for the firm to handle all aspects of green sponsorship at Fenway Park.

MINNEAPOLIS - May 26, 2010 - Boston Red Sox today announced the appointment of GreenMark as their green sponsorship agency. The Red Sox hired GreenMark, the Minneapolis-based leader in environmental sports marketing, to handle all aspects of green sponsorship development, strategy, sales and activation planning at Fenway Park.

January 25, 2010 - Continuing to green up - Sustainability continues to be the hot trend as more arenas and stadiums go through the process of becoming LEED certified....

January 22, 2010 - When the year's first calls of "Play ball!" are heard in baseball stadiums around the United States, the Minnesota Twins will be fielding their team on a field that's greener than ever. Among other eco-friendly features, the team's new Target Field will collect, filter, and reuse rainwater, reducing its municipal water footprint by 2 million gallons a year.

January 13, 2010 - The Minnesota Twins and Pentair Inc., working with sports sponsorship agency GreenMark, are installing a rainwater recycling system that's custom-designed for Target Field and promises to reduce the new ballpark's need for city water by more than half.

MINNEAPOLIS - January 12, 2010 - The Minnesota Twins will use Pentair Inc. technology to recycle rain water at the team’s Target Field, slated to open in April. Under a multi-year sponsorship agreement, Golden Valley-based Pentair (NYSE: PNR) will be “The Official Sustainable Water Provider” for the Minnesota Twins organization and Target Field.

MINNEAPOLIS – January 12, 2010 – Major League Baseball’s Minnesota Twins and Pentair, Inc. (NYSE: PNR), in conjunction with sports sponsorship agency GreenMark, today announced plans to install the highest-profile sustainable water solution in sports to date.

“While some teams and league properties go it alone, others without in-house experience in green marketing are hiring agencies or public relations firms with experience selling and promoting environmental activities outside the sports industry.”

“Today, GreenMark launched a new, rebranded web site and logo. The new site and logo coincide with the consultancy’s move to focusing exclusively in sports sponsorship.”

“In honor of Earth Day later this week, the Twins announced today that they have awarded GreenMark the contract to provide sustainability consulting and environmental sports marketing for the Twins and their new ballpark, Target Field.”

“The Minnesota Twins have awarded two Minneapolis consulting firms a contract to help the team develop an environmental sustainability plan for its new stadium, Target Field.”

“Frequently, sports buildings are the highest-profile buildings a community. As such, they are a platform from which you can not only transmit...messages of environmental sustainability but also develop new commercial opportunities,” said Mark Andrew, GreenMark’s founder and president.

"We don't believe this is a short-term trend or a politically correct fashion statement," said Mark Andrew, founder and president of Minneapolis-based GreenMark Environmental Sports Marketing, whose firm has advised the Minnesota Twins, Washington Nationals and others on their green efforts.

"This is not a fad. The ones who are pursuing sustainable practices are in the minority right now, but they will be the norm in five years,” said Mark Andrew, founder and president of GreenMark, a Minneapolis-based environmental consulting and sponsorship marketing company. “It’s smart business; the Eagles figured this out years ago.”

"If we do it right, this event should not cost any more money than it normally would,” GreenMark’s founder & president Mark Andrew said. “We can leverage commercial investments into green events the same way we’re doing elsewhere in sports because there’s a payback in the companies that want to align with us,” he said, referring to the companies that help sponsor these events.

"I respect the fact that he comes from the point of view of what's positive or for the greater good," said Len Sanderson, owner of Washington, D.C.-based Sanderson Strategies Group, a consultant on political issues who represents Major League Baseball and advocacy group Environmental Defense, another GreenMark client. "He's energetic, knowledgeable and always opinionated in a right-headed sort of way."

GreenMark is the only company developing sponsorship deals between green teams and interested corporations. “It drives value for the sponsor, because they get both name recognition and brand reinforcement. And it gives more value to the sports teams, because it creates new revenue streams,” said Mark Andrew, GreenMark founder and president.